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Business News Digital Media
NME launches an app
By Chris Cooke | Published on Thursday 30 July 2015
So, buzzy new freebie music mag the NME has done an app. You know apps, right? I had an app once. But it kept misbehaving so I had to have it put down. Now I come to think of it, perhaps that wasn’t an app. But the NME has an app. It’s called the NME Daily.
What’s in it? Content, that’s what. Content and functions. We should make a CMU Daily app. Fill it with this kind of shit. But I need to find a start-up to make it for me. If only I knew a start-up. If only CMU HQ sat alongside a entire building of buzzy buzzy start ups.
The buzzy buzzy buzzy start-up which made the NME Daily app is called Tapjet. “Working with NME has been a fantastic experience”, said Tapjet CEO Chris Harris. “Our app-streaming technology enables NME to change features in the app live – creating new experiences to match the news cycle”.
Ah, the news cycle. I had one of them once too. Now here’s NME’s buzzy, buzzy, buzzy, buzzy Editor-In-Chief Mike Williams saying things like “digital product set”.
Williams: “When we announced our major brand transformation, we promised an exciting new digital product set, so we’re delighted to be able to share the new NME Daily App with the world. The new NME is all about giving our audience what they want, when they want it and how they want it, and NME Daily delivers on this with some cool new regulars and an amazing user experience. Mobile is key to NME, and with new music, great pictures and big opinions every day, NME Daily is a brilliant new string to our bow”.
