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Media
NME India goes live online
By CMU Editorial | Published on Monday 5 March 2012
The Indian edition of the NME went live online last week, with plans for a printed magazine to launch later this year.
NME publisher IPC Media first confirmed it had partnered with a company called Pilot Ventures to launch a bespoke version of the music magazine in India back in January, and NME.in went online last week, with both locally produced content and UK and internationally focused news from the IPC platform’s main edition.
Confirming the launch, Emily Hutchings, the IPC Publishing Director who oversees NME, told CMU: “NME has a strong presence in India, but with such a vibrant music scene and such passionate music lovers it would be madness not to provide the country with their own edition of the magazine and 24/7 music news online. NME in India will be tailored to India’s favourite home-grown artists as well as featuring the very best from the UK and beyond. It’s a very exciting time for the NME brand”.
Meanwhile Pilot Ventures MD Asha Sondhi Madan added: “We are absolutely thrilled to be entering the Indian market with NME. The Indian music scene is one of the most vibrant and exciting phenomena anywhere in the world and NME, with its unparalleled six decade legacy, is the perfect medium to showcase Indian talent to the world at large”.
