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Media
NME.com editor apologises to Ed Sheeran
By CMU Editorial | Published on Tuesday 17 January 2012
NME.com Editor Luke Lewis has been forced to apologise after he encouraged the magazines Twitter followers to give their opinions on that lovable Ed Sheeran bloke over the weekend, using the hashtag #howshitisedsheeran.
The tag quickly gained momentum, initially led by those who follow Lewis and/or the NME on Twitter, with the NME.com Editor retweeting his favourites, though it all soon started to take off on its own, providing a useful platform for the distribution of a bucket load of Sheeran-hate that has seemingly been building of late. People are probably sick to death of that poster his label have been pasting up everywhere. Still, it wasn’t long until the singer-songwriter’s people had noticed the #howshitisedsheeran phenomenon.
Writing on Facebook, Lewis repents as follows: “I’d intended this to encourage a funny and light-hearted bit of banter. In fact it soon snowballed into something that had the ugly air of an orchestrated hate campaign. After about twenty minutes I realised I’d made an appalling mistake and stopped RT-ing people’s responses. But by then the hashtag had picked up its own independent momentum, and soon became a vehicle for all sorts of crude and unfunny personal jibes”.
He continued: “It’s certainly not my goal in life to add to the sum total of bile and viciousness online. God knows there’s enough of it already. That’s why I cringe at the memory, and really, really wish I hadn’t done it. Either in my name, or NME’s. For that reason I’d like to say sorry to Ed, who dealt with the whole thing with saintlike calm, as well as anyone who was upset by the insults that gushed forth”. Given the length of Lewis’s apology, one assumes Sheeran’s PR people weren’t so understanding.
Getting in one final bit of self-admonishment to placate the publicists, Lewis concluded: “I’d also like to apologise to followers of @nmemagazine’s Twitter feed, who presumably signed up to be kept abreast of music news, not be subjected to the NME.com Editor’s slightly baffling personal tirade. It was a clanking great social media fail, and I’m thoroughly ashamed of myself”.
For those of you still wondering, how shit is Ed Sheeran? Well, this shit obviously. Yeah, work that out.
