This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Business News Education & Events
Next Henley Business School creative industry session tomorrow
By Chris Cooke | Published on Thursday 21 November 2013
The Henley Business School stages its latest seminar event for execs in the music and creative sectors tomorrow (22 Nov).
As part of the institution’s Dynamic Series programme, the event is called ‘Marketing With Byte(s): Analytics With Attitude’ and will tackle that increasingly important issue for the wider music business: as artists, managers, labels and promoters gather ever increasing amounts of data about the fanbases they service, what exactly can be done with that information to inform business decisions and the development of new revenue-generating services?
Attempting to answer that question will be the likes of Ticketmaster MD Simon Preswell, Google’s Anna Morrough, IBM’s Andrew Grill and Music Metrics’ Marie-Alicia Chang, with Richard Heygate of Oneida Associates leading the proceedings.
A small number of last-minute places are available for the day-long event in Henley, and they are available at a discount for CMU readers. Go to this URL for info and to book at the special CMU rate.
