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New York music firm merges with CMJ
By CMU Editorial | Published on Wednesday 20 May 2009
New York based music company Metropolitan Talent, which boasts gig promotion, artist management and label divisions, last week announced it was merging with CMJ, the publishers of the US magazine that links college radio with the music business, and which stages the big CMJ Music Marathon in NYC each Autumn.
The move is expected to see Metropolitan Talent become more active in the US student market, especially in the gig promotion and artist development domains.
Explaining the arguably quite surprising merger, John Scher, one of Metropolitan’s co-CEOs, told Billboard: “[CMJ] have a direct relationship with over 600 college radio stations, and in having that relationship they’re also an approved vendor at every single campus. We plan on being able to take that relationship further, to be able to put together national college-themed tours and bring them to campuses in association with [local college] radio stations. We believe there are other events, perhaps not quite as big as Marathon, themed with college radio and college kids. We also think that’s the one place right now that the discovery of new music is really in an active form”.
What a great idea. Anyone out there thinking about similar activity in the UK student market, let’s not forget who has the closest relationship with the British college music network. CMJ, CMU, yeah, you get it.
