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Business News Education & Events
New series of CMU Insights evening seminars kick off next month
By CMU Editorial | Published on Tuesday 20 May 2014
Full details are now online about the series of eight CMU Insights evening seminars that kick off on 2 Jun and which together provide a complete overview of the music business in 2014.
Exploring how artists can generate revenue, the deals they do to unlock this potential, the ins and outs of music rights, the tools and strategies for fanbase engagement, and how artist businesses are changing, over eight Monday evenings this programme provides a concise and insightful guide to the business of music, and is perfect for those seeking an introductory guide, or looking to fill the gaps in their existing knowledge, or who want to keep up to date with the latest trends and developments.
A place on the full course is just £299 and can be booked here. You can also book places at individual sessions by following the links below…
2 Jun: Revenue Streams And Music Companies
An overview of the key ways in which artists can make money from their work, and an introduction to the companies they work with, and how deals are structured. BOOK HERE
9 Jun: Music Rights – The Basics
An introduction to copyright law and how it applies to the music business, including ownership, copyright terms and how copyrights make money. BOOK HERE
16 Jun: Music Rights – Licensing
An introduction to how music licensing works, including an overview of the collective licensing system and the UK collecting societies. BOOK HERE
23 Jun: The Music Rights Sector
An overview of the various elements of the music rights sector and how they are performing in 2014, including trends in the digital music market. BOOK HERE
30 Jun: Other Music Revenues – Live, Brands & Fan Services
An overview of the other key strands of the music industry, including the live sector, brand partnerships, and the increasing importance of direct-to-fan services. BOOK HERE
7 Jul: Building A Fanbase – Social Media Tools
The role of social media in building, engaging and understanding core fanbase. BOOK HERE
14 Jul: Building A Fanbase – Music Media
The role of traditional music media – in print, online and broadcast – in building industry profile for new talent, and getting music to a more mainstream audience. BOOK HERE
21 Jul: Building A Fan-Orientated Business
How social and direct-to-fan tools, including the fan mailing list, should be used to inform an artist’s business, and the new kinds of deals being done to capitalise on the potential of direct-to-fan. BOOK HERE
