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Business News Education & Events
New season of CMU Training kicks off
By CMU Editorial | Published on Thursday 15 September 2011
A new season of CMU Training courses kicks off next week with a full-day session on promotions, which reviews the music media, how they can be used to promote new and established talent, best practice marketing and PR techniques, and the role of social media in generating interest, engaging fans and driving revenues.
There are three CMU Training courses in total, each of which will run twice in Shoreditch, east London between now and Christmas. CMU Business Editor Chris Cooke, who runs the courses, says: “Our affordable one-day courses provide in depth information and insights into copyright, music promotions, music business models and deals. We cover a lot in each course through a series of lectures, discussions and practical exercises, but there are plenty of opportunities to ask questions, debate issues and network with other participants”.
The courses are designed for existing music business practitioners, and cover the basics as well as providing more advanced information and a bang-up-to-date summary of current trends. Cooke continues: “Past participants have included those at the start of their music careers, artists and managers looking to take more control of their output, entrepreneurs launching new music companies, and more experienced industry professionals looking to brush up on the basics and catch up on recent developments. In a rapidly changing industry, success increasingly relies on knowledge of both solid traditional principles and new approaches, and we help you get that”.
For more details about the CMU Training courses on music promotions, music rights and business models, or to book, go to www.theCMUwebsite.com/training. Each course costs £95 plus VAT.
