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New MIDEM boss talks revamp
By CMU Editorial | Published on Tuesday 19 July 2011
The new boss of European music business junket MIDEM has been speaking to Billboard about his plans for revamping the event, which has seen attendance levels decline in recent years as cash strapped record companies reduce the size of their delegations.
The biggest change is the axing of the digitally focused MidemNet spin off event, which has seemed increasingly daft in recent years as digital matters started to fill the main MIDEM conference as well. Though, needless to say, the digital sector, as well as the advertising and branding industries, all of which MIDEM has been successful in wooing in recent years, will still be a key part of the overall proceedings, which will now carry the strapline “connected by music”.
Other innovations include a bigger focus on the direct-to-fan space, a new ‘innovation zone’ for tech companies, more live music, and a cheaper delegates fee.
Says new chief Bruno Crolot: “We are not moving away from music. I think we are moving with the music business to a broader eco-system, where music is the glue, and where technologies are used by brands, artists or labels to re-engage with audiences on a direct basis. This eco-system is much wider than the traditional industry, so we want to bring to the industry all these new players”.
