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New CMU Insights season kicks off next week
By CMU Editorial | Published on Tuesday 27 May 2014
The latest season of CMU Insights training courses kicks off next week, with eight evening seminars over eight weeks providing a concise overview of the music business in 2014, with focuses on music rights, fan engagement and artist deals.
The seminars are led by CMU Business Editor Chris Cooke who says: “As I said in my keynote at The Great Escape earlier this month, there’s lots to be optimistic about in the music business in 2014, though the real opportunities lie in building more cohesive businesses around our artists, capitalising on the direct-to-fan relationship to provide more and better products and services to core fanbase, from obsessives to more casual fans”.
He goes on: “To make the most of this, artists increasingly need business partners who understand the wider industry, and specialists who understand how they fit into the wider artist-centric business model. Which is where this programme fits in, whether you are a manager, label, publisher, promoter, marketer or other service provider, over these eight seminars we cover the latest developments in all aspects of the industry and, crucially, explain how everything fits together to build successful artist businesses”.
Tickets are available for each course at £45, or you can get into all eight sessions for £299. Bookings can be made online, with the first session – a concise overview of all the strands of the music business, and the way artists form partnerships with music companies – taking place in East London next Monday, 2 Jun, at 6.30pm.
