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Media
New ad campaign as Heart rollout completes
By CMU Editorial | Published on Friday 19 June 2009
Global Radio have launched a new marketing campaign for its Heart franchise featuring former Spice Girl Emma Bunton who, as previously reported, is the network’s latest recruit.
The new ads will come as another nine former GCap local stations take on the Heart name, the final stage of the big Heart rebrand that followed Global’s acquisition of GCap, and which has seen some of the oldest names in UK local radio disappear from the airwaves – in the final batch Kent’s Invicta, North Wales’ Marcher Sound and Essex FM will all go.
Commenting on the new ads, Global’s outgoing marketing chief Nicola Thomson said: “We are delighted to unveil our first major marketing campaign for the Heart network which includes the third and final phase of the Heart roll-out”.
