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Business News Deals Digital Marketing & PR
MySpace UK appoint PR agency for Music launch
By CMU Editorial | Published on Thursday 1 October 2009
MySpace is seemingly getting ready to launch its expanded music service – the ground-breakingly named MySpace Music – here in the UK.
You’ll remember the service launched in the US last year, though its roll-out around the world was delayed by all the executive changes that have since happened at the Rupert Murdoch-owned social networking company (not to mention the wobbly technology platform on which MySpace’s services balance).
We know a British version of MySpace Music is imminent because Music Week have reported that the social networking company’s UK division has hired PCPR (who I’ve never heard of, so it’s an interesting appointment) to handle the launch.
Much of the indie sector is still not involved in the stepped up MySpace Music service. Indie label digital rights negotiators Merlin remain angry that the majors were offered a stake in MySpace’s digital music business, while the independent sector has not.
