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Digital
MySpace not for sale, says News Corp man
By CMU Editorial | Published on Friday 9 July 2010
News Corp’s top digital man Jonathan Miller has denied reports that his company is thinking about selling off its flagging social networking flim flam MySpace. He responded to rumours that the media giant was trying to off load the web company at a conference in the US this week, saying reports that he was in talks with possible buyers were total “fabrications”.
Speculation has been rife, of course, about the social networking business, which has seen its user base and traffic slump in recent years, and which is about to lose a favourable ad sales partnership with Google. Many reckon the service will eventually be axed by Rupert Murdoch’s News Corp, though obviously, if anyone would buy it, a sell off would be more attractive than a shut down. Which is possibly why the sale rumours began.
Miller didn’t comment on other rumours circulating this week that MySpace’s music division is now seriously considering launching a subscription-based service, to run alongside and possibly ultimately replace its ad-funded streaming music offer. According to C-Net, MySpace is now in active talks with the major labels about such a service. MySpace has previously sent out mixed messages about its subscription model ambitions in the music space.
