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Digital
MUZU announces partnership with Sony Network
By CMU Editorial | Published on Friday 11 November 2011
Dublin-based music video platform MUZU has announced a new partnership with Sony Home Entertainment in Europe which will bring the pop promo service into the living room via the previously reported Sony Entertainment Network, the consumer electronics firm’s digital content network that once went by the rather ridiculous name of Qriocity.
Via the partnership, subscribers will be able to access free music videos via Sony Bravia TVs and Blu-Ray players, and the firm’s web-TV Network Media Players. The new partnership further expands MUZU’s reach beyond the net-connected-PC, them already having a partnership with Samsung and a deal with Microsoft’s Xbox division in the pipeline.
Confirming the new deal, Sony Europe’s Edd Uzzell told CMU: “As one of the largest digital entertainment services, Sony Entertainment Network aims to bring new ways for consumers to enjoy music, movies, games and more. By continuing to add new and exciting partners such as MUZU, we feel we are perfectly complimenting the existing music services we prove, giving our customers a wealth of choice for enjoying music content whenever they want it”.
MUZU CEO Ciaran Bollard added: “Owning this space is strategically important to MUZU and being selected as the partner for Sony Entertainment Network across Europe adds a huge boost to this goal. MUZU consumers can now access and enjoy music through our services on TVs through three major partners including Sony”.