Business News Digital

Music Key will launch, honest guvnor

By Chris Cooke | Published on Wednesday 15 July 2015

Hey all you Music Key doubters, demanding the YouTube streaming service publish its birth certificate. Oh hang on, that might be the wrong conspiracy theory.

But if you’re one of those people who reckons the much hyped YouTube audio service will just be quietly parked without ever going properly live, well you’re wrong. Wrong, wrong, wrong. I mean, really wrong. Just wrong. Wrong, wrong wrong. Even if I was to write wrong, wrong, wrong, wrong, wrong, wrong, wrong seven more times, that couldn’t communicate just how wrong you are.

How do I know? Well, YouTube CEO Susan Wojcicki says so. And she’s always right. She’s right, she’s right, she’s right right right. The grand master of right. So right. The most right. The most right person in tech. By which, I don’t mean she’s a fascist. Though she does work for Google, so she must be slightly evil, right?

Anyway, asked about her company’s long in-development audio streaming service, which has now been in beta ever since last November, Wojcicki told the Fortune Brainstorm conference this week, “Yeah, that shit’s going nowhere, we’re just going to park it”.

No, not really. “We got a lot of feedback”, she said of Music Key’s long beta phase. “And we are adjusting the service based on that feedback. We plan to launch later this year”. Yeah, a likely story. Hawaii you say? Don’t believe it.

Though when it does fully launch, adds Wojcicki, the YouTube music proposition is going to be oh so different to all those other online music platforms like Spotify and Apple Music and FlibFlob Songs. I mean there’ll be video. And user-generated content. And flying pigs.

I look forward to it.