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Murray Chalmers PR inks integrated comms deal with Elton John company
By Chris Cooke | Published on Tuesday 22 December 2015
Music PR firm Murray Chalmers PR last week announced a new deal with Elton John’s Rocket Entertainment Group, which will see the agency take on responsibility for “the integrated communication needs of the organisation”, which will include providing comms support to John himself.
Confirming the new deal, as well as the recent promotion of staffer Sarah Henderson to the role of director at his company, Chalmers told reporters: “Working with Rocket Entertainment Group and Elton John is a big personal thrill for me, and confirms my view that we have one of the best artist rosters in the business. I’m also incredibly happy that Sarah Henderson is now a director of the company – she and I have worked very closely over the last few years to build MCPR into what it is today. Onwards!”
Meanwhile, speaking from John’s side of the table, Rocket Entertainment CEO David Furnish said: “With an artist of Elton’s stature and the sheer depth of his back catalogue, it’s extremely challenging to break through the diverse clutter of communications that now exist to make fans aware that he’s still creating brilliant new music. Relying solely on traditional press just doesn’t sell records these days. We moved our business over to Murray Chalmers as his talents embrace the multitude of ways in which music fans consume and get their information about music today”.