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Business News Deals Labels & Publishers
MPA announces AudioLock alliance
By Chris Cooke | Published on Friday 27 March 2015
The Music Publishers Association has announced an alliance with AudioLock which will give members of the organisation two months of free time using the anti-piracy service provider’s technology for a set number of songs, and then discounts on using the set-up in the longer term.
And if you don’t believe me, wait until you see what MPA chief Sarah Osborn just said: “As with any sector of the industry, online infringement is a recurring headache for MPA members – the vast majority of whom are SMEs – eating up publishers’ valuable resources, hitting revenues and distracting them from the business of licensing music. We anticipate that our partnership with AudioLock will help alleviate this burden, and we anticipate positive results over coming months”.
And if you’re still suspicious, these words from AudioLock CEO Ben Rush will set you straight: “Our new collaboration with the MPA forms a key part of our existing educational programme, using events, talks and ambassadors to help rights holders protect and keep track of their intellectual property. We feel that supporting trade bodies like the MPA is a significant step to curtailing infringement, and we look forward to showing publishers how our technology can help their business”.
