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Business News Digital
MP3 founders involved in new recommendation system
By CMU Editorial | Published on Thursday 1 October 2009
Bach Technology, a company whose founders were involved in the early development of the MP3, and who work closely with the Fraunhofer Institute, which pioneered the popular digital music codec, are bigging up their latest innovation, which is some sort of music recommendation system called Bach Music DNA.
To be honest, I’m a bit confused about it all, but basically Bach are selling the new technology to download stores, claiming it helps punters navigate digital music catalogues and discover new music and, crucial to Bach’s B2B clients, buy more music. There are parallels here with Last.fm and the iTunes Genius functionality, presumably, though I think they are saying their system is better. Which probably wouldn’t be that difficult.
Anyway, here’s what the company’s CEO, Stefan Kohlmeyer, told Billboard: “Last year, music recommendation was difficult to sell. This year, everyone wants it. But every retailer has the same products, which are millions of tracks, and price points. And because their consumers are using the same old search methods, they are finding it difficult to access music they want”. Bach’s system, says Kohlmeyer, can help download stores offer better recommendation facilities.
If you’re as confused as me, you should probably look out for the Bach presentation at next January’s MIDEM, perhaps then it will all become clear.
