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Brands & Merch Business News Deals Live Business
Motorola partners with Live Nation for US EDM activity
By Chris Cooke | Published on Wednesday 18 December 2013
Live Nation in the US has announced an alliance with the now Google-owned Motorola that will see the phone maker flog its Moto X device at the live giant’s various EDM events in North America.
As part of the partnership, EDM-heads at Live Nation dance festivals will be able to bask in the glory of a six storey high LED Moto X tower and then design their own kandi bracelets at the on-site Moto X Kandi Shop. And I know what you’re all thinking, what a meaningful and memorable way for drugged-up bleeped-out David Guetta fans to connect with a retro phone brand.
And you’d be right. Says Motorola marketing man Barry Smyth in the Wall Street Journal: “Moto X and our music accessories are all about expressing yourself, a belief that we believe really aligns and resonates with EDM fans. Partnering with Live Nation gives us the opportunity to connect with these fans in a whole new way that is both meaningful and memorable”.
