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Business News Digital
MixRadio arrives on Android and iOS
By Chris Cooke | Published on Wednesday 20 May 2015
MixRadio – the streaming service that came out of Nokia, spent a short time as part of Microsoft, and is now owned by Japanese messaging service Line – has finally arrived on Android and iOS, so that people can actually use it. Hurrah!
And while the service will still come preloaded on Microsoft’s Lumina handset, the streaming music firm – which offers more of a Pandora-style personalised radio experience – now also has a partnership underway with HTC.
While MixRadio is still a little vague on current user numbers – saying simply “millions” – it definitely has reach, being live in 31 countries, and you have to think the move to Android and iOS could help it seriously grow user-base.
Of course, MixRadio is operating in a very competitive marketplace, but if the major labels were to successfully persuade Spotify to cut back on its freemium offer, then that would possibly provide an opportunity for those services that specialise in personalised radio rather than offering a fully on-demand experience, the former service-type being significant in a few markets, most notably the US, but yet to gain any real momentum in Europe.
