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Business News Digital
Mixcloud launches paid accounts for content owners and listeners
By Andy Malt | Published on Wednesday 20 August 2014
Mixcloud has announced a number of new features and subscription plans for listeners and content owners.
The new $15 per month Pro uploader option is aimed at users who upload radio shows, DJ sets and podcasts to the website, while the $6.99 per month Premium account gives users ad-free listening. One of the new features added to the service is the ability for users to repost other users’ audio to their own accounts, similar to the option offered by SoundCloud, which its hoped will drive ‘discovery. Gotta love a bit of discovery.
Mixcloud CTO Mat Clayton said in a statement: “From a business model point of view, the objective is to both diversify and smoothen our revenue, with the objective of growing our direct-to-consumer business to 25% of total revenue by the end of the quarter. Additionally we think it’s important to have a product that allows our users to pay for the Mixcloud service. This sets the precedent that content and services on the internet are valuable”.
The company’s announcement also took a swipe at SoundCloud’s recent problems with takedowns, playing up its own licensed (in some countries) status, saying: “The alternative [to listening to mixes on Mixcloud] is to stream DJ sets and radio shows via unlicensed platforms – an issue that has been causing recent frustration due to copyright takedowns”.
