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MIDEM to integrate digital bit with main bit more
By CMU Editorial | Published on Tuesday 9 June 2009
If, like me, you wonder why the top European music business junket MIDEM continue to have a separate event for all things digital, when it’s pretty much impossible to separate the record industry from the digital industry these days, well, next year they won’t.
Well, they will, except that ticket holders to the main 2010 MIDEM conference will automatically get tickets to the digitally-focused MidemNet, and while the latter will run from 23-24 Jan, ahead of the main MIDEM from 24-27 Jan, there will be digital debates in the main part of the programme too. To be honest I’m not sure why they continue to distinguish between the two programmes at all, and suspect come 2011 they won’t.
MIDEM boss Dominique Leguern says this: “When we launched MidemNet in 2000, digital was an up-and-coming segment of the music industry. Now that digital is an integral part of the business, it is logical that we unite MidemNet into the main MIDEM event. This means that we are now able, throughout the duration of MIDEM, to offer conferences on digital developments as well as all other aspects of the industry and introduce an exciting new exhibition zone devoted to truly ground-breaking companies working in digital”.
