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Business News Deals Education & Events
MIDEM company buys tech event
By CMU Editorial | Published on Thursday 13 December 2012
Reed MIDEM, the company behind music business shindig MIDEM, obviously, has acquired internet industry conference LeWeb which, the Reed division says, strengthens the company’s “interests in digital innovation and entrepreneurship”. Digital, of course, has become an ever increasingly important part of MIDEM itself in recent years.
Confirming the acquisition, Reed MIDEM chief Paul Zilk told reporters: “LeWeb fits very well with Reed MIDEM. We share the same ambition for developing premium international events where participants network and build relationships, do business, launch new products and discover the latest innovations. LeWeb’s strong position in digital innovation and entrepreneurship is relevant to Reed MIDEM events and to the global portfolio of our group, Reed Exhibitions. We see many opportunities and synergies between our shows and LeWeb”.
LeWeb founder Loïc Le Meur added: “Reed MIDEM is an ideal partner for us; they will bring to LeWeb the resources and expertise to solidify the growth and maintain the premium quality of our events. LeWeb’s development has been incredible since 2005 and we needed a partner such as Reed MIDEM to make it even more successful”.
The main Paris edition of LeWeb took place earlier this month, while a London spin-off event is due to take place next June.
