This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Business News Media
Mi-Soul arrives on DAB
By Chris Cooke | Published on Monday 29 June 2015
Hey, forget about all that Beats1 malarkey, closer to home (well, closer to my home) there’s a new radio station on the DAB network. Well, not new. But new to DAB. Basically Mi-Soul, the most recent radio venture from Kiss FM founder Gordon Mac, arrived on DAB in London this weekend, having been an internet-only station to date
Commenting on Mi-Soul’s arrival to the London airwaves, Mac is quoted by Radio Today thus: “This is the most exciting development in our evolution. We have worked extremely hard for many years to prepare for this moment, and since finally being granted a license by OfCom, we are looking forward to introducing our music and stellar roster of DJs to a much wider audience”.
He went on: “While the media landscape has changed enormously since we launched Kiss FM in 1990 the lack of choice in mainstream radio is surprisingly similar to then, as much of commercial radio has migrated to the bland middle ground. There is a significant audience aged 30 years plus who listened to soulful music in their youth on Kiss FM/Choice and now have nowhere to go”.
