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Digital
mflow to go offline while relaunch planned
By CMU Editorial | Published on Monday 14 November 2011
mflow, the iTunes-meets-Twitter service, which enabled users to buy music, recommend tracks to friends, and earn credits if friends then bought recommended tracks, is shutting up shop to concentrate its efforts of a “top-secret new project”.
mflow struggled to get all the majors on board for its service, arguably hindering its ambitions to be the uber music recommendation platform, as half the tracks you might want to recommend weren’t available. Rivals, most notably iTunes, also then added their own recommendation functionality, potentially a threat to newcomer mflow, though it is fair to say no one has fully cracked the social-network-recommend-to-music-sale connection, so there is still an opportunity for players in this space.
It is not clear what the new look mflow platform will do, though the existing service will go offline on 9 Dec even though the new version is not yet ready to launch. The digital service told users last week “we can’t share this grown-up mflow with you until we’re confident it’s better than anything you’ve used before”. However, some registered users will be invited to take part in beta trials, the note added.
Playlists, purchase and recommendation data, and any unspent credit will be available to existing users when the new look mflow launches, whenever that may be.
