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Digital
mflow announce partnership with MTV
By CMU Editorial | Published on Tuesday 8 June 2010
Newish digital music service mflow has announced a media partnership with MTV which will see all the music telly firm’s channels set up profiles on the mflow platform and start recommending tracks to other users, in much the same way as existing print-media partners are doing.
MTV channels will also be running competitions giving away mflow credits, and will be making some tracks from their coverage of last month’s Camden Crawl available via the digital platform.
mflow’s Head Of Music, Don Jenkins, Head of Music, told CMU: “MTV represents an extraordinary range of musical genres and has a hugely diverse audience. We are delighted that they are engaging with mflow to recommend and promote music to our users through a series of exciting promotions”.
As previously reported, mflow is sort of iTunes-meets-Twitter; users can recommend tracks to their followers, which said followers can then preview, once, at the click of a button. If they then buy the track the recommender’s account is credited with a share of the revenue.