Artist News Releases

Mew release 85 Videos

By | Published on Friday 17 February 2017

Mew

Mew have released another video for a track on their forthcoming ‘Visuals’ album, which is out on 28 Apr. The track, ’85 Videos’, is the second to be released from the LP, following on from ‘Carry Me To Safety’ last month.

The video again features strange, colourful projections on faces of band members, as seen on the ‘Carry Me To Safety’ promo. You’d best get used to seeing these, because frontman Jonas Bjerre has made a video like this for each track on the new record.

“I’ve been working a lot with kaleidoscopes lately”, explains Bjerre. “You have an image, or a sequence of images, and you snip out an angle, mirror it, and repeat it in a 360° angle. It’s a beautiful thing, because almost no matter the state of the original image, it ends up a beautiful symmetrical, indefinable something. A picture of your messy desk turns into a strange flower. I like that you can’t really envision what it will look like until you see it. I think our music is a bit like that too, even as we’re working on it”.

He continues: “I made a bunch of sequences, and crafted them into these ever-changing ‘faces’ that I then video-projected on to our actual faces. It’s like wearing a mask made out of photons. You can say a lot of philosophical stuff about masks – but don’t worry, I’m not going to”.

You’re welcome to think up your own philosophical comments while watching the video here.


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