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Media
Metal Hammer gets show on NME Radio
By CMU Editorial | Published on Wednesday 22 July 2009
This is interesting – Future Publishing has entered into a partnership with the radio station spin off of NME which will see the media firm’s metal title Metal Hammer have a weekly show on the digital station. It’s an interesting partnership because while NME Radio is, to an extent, independent from its parent magazine, it is still an IPC-led venture. The Metal Hammer deal will see IPC working with one of their rivals. There are obvious benefits on both sides, though.
Confirming the tie up, Metal Hammer publisher Chris Ingham told CMU: “Metal Hammer’s partnership with NME Radio is a big noise for both the music industry and fans of real music. [Presenters] Gill and Beez get two hours on national radio to evangelise the diverse breadth of metal that has made Metal Hammer the UK’s fastest-growing music magazine. NME Radio champions real and exciting music, and together we can create an unmissable weekly event for die-hard metal fans and those who like their rock a little harder”.
NME Radio chief Sammy Jacob added: “At last fans of metal will have a radio show dedicated to bringing them the best Metal Hammer has to offer and I’m delighted NME Radio is the station bringing it to them”.
The Metal Hammer Meltdown will air each Sunday from 7pm, hosted by Metal Hammer editorial types Gill and Beez (the former a past CMUer, of course – yes, that Gill).
