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Maximum Pop launches fan project platform

By Andy Malt | Published on Friday 14 October 2016

Pop music website Maximum Pop has launched a new ‘fan project’ service, via its Maximum Pop Labs offshoot. The site allows fans to create projects to show their support for an artist and get other fans involved, via a crowdfunding-style platform.

“As the UK’s biggest pop culture site for Gen Z, we were aware that it was becoming more popular for influential fans to organise fan projects like tour signs and birthday books”, explains Maximum Pop publisher Olly Meakings to CMU. “Like when thousands of French Justin Bieber fans held up signs saying ‘Merci’. We wanted to create a platform for the listing, discovery and sharing of these projects, making them more popular, and giving influencers tools to mobilise fanbases more easily”.

“We work directly with fans, as well as managements and labels, to list and promote existing projects and create new ones”, he continues. “Fans are given the tools they need to participate – for example, posters to download – and share links to refer other fans. Our focus is on the best managed and most creative projects”.

As the platform develops, Meakings sees it as “a way for managers and record labels to collect email addresses of participants, and a way for users to upload and comment on artwork for fan books. We’re constantly monitoring user feedback and platform analytics to refine and prioritise our roadmap, with updates weekly”.

Since launching Maximum Pop Labs earlier this year, the team have also launched a directory of popstar Snapchat usernames, a website dedicated to book events for young adults, and next week it will launch a Facebook Messenger bot that will update Five Seconds Of Summer fans on their upcoming TV, radio and online appearances.

Take a look at the Fan Projects platform here.