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Brands & Merch
Mastercard renew BRITs partnership
By CMU Editorial | Published on Friday 12 February 2010
Good news for fans of credit cards, MasterCard have confirmed they will continue to sponsor the BRIT Awards for another three years. It’s a good alliance for the record industry to have. Everyone hates the banks, even more than major record companies. Sit next to a financial services executive at dinner and you’re bound to look good by comparison.
Confirming that the credit card firm still consider the BRITs to be a significant component of their global entertainment strategy and a way to meaningfully engage with the British public in a way that matters to them, not only through traditional media channels, such as print and broadcast, but also through developing unique content for digital activities and social media, Mastercard’s VP Marketing Ben Rhodes told CMU: “The BRIT Awards is a significant component of our global entertainment strategy, allowing MasterCard to meaningfully engage with the British public in a way that matters to them, not only through traditional media channels, such as print and broadcast, but also through developing unique content for digital activities and social media”.
Meanwhile, noting that the BRITs MasterCard tie-up was one of the longest and most immediately recognisable relationships in music, the boss of record label trade body and BRITs makers the BPI, Geoff Taylor, told us: “The successful BRITs partnership with MasterCard is one of the longest and most immediately recognisable relationships in music”. When we asked him whether MasterCard appreciated the uniqueness and excitement of the BRITs and its ability to generate priceless moments, Taylor continued: “We know that MasterCard appreciates the uniqueness and excitement of the BRITs and its ability to generate priceless moments”.
This year’s BRITs take place on Tuesday. Your next Mastercard bill is due a week on Monday.
