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Majors sign up to expanding music t-shirt range
By CMU Editorial | Published on Monday 8 February 2010
Warner and Universal divisions have signed up with one of those music t-shirt enterprises.
As previously reported, various companies have started selling music t-shirts which either come with lyrics or an album cover artwork and tracklisting printed on the fabric, and which normally have a code on the label which enables its owner to download one or more tunes related to the featured artist.
Invisible DJ, to whom the Warners Bros label and Universal’s Interscope will now be licensing artists, artwork and content, is the company behind the previously reported Mos Def t-shirt, which gave fans a fashionable way to acquire the hip hopper’s last album, ‘The Ecstatic’.
According to Digital Music News, the major label partners join the likes of Downtown Records, Shangri-La, Knitting Factory, and Dim Mak in signing up to work with Invisible DJ. And sales of t-shirts that provide digital access to full albums now count towards the US album charts.
