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Media
Magic hire Ronan Keating
By CMU Editorial | Published on Tuesday 5 January 2010
Magic radio has announced it has recruited Ronan Keating to host a Sunday afternoon show, which presumably sees the Bauer-owned station returning to the ‘personality free radio’ format utilised on its London frequency in the nineties. Keating’s new show will follow Kim Wilde in the Magic weekend schedules, and take two hours out of Danny Pietroni’s existing Sunday show.
Confirming his new job, Keating told reporters: “Magic 105.4 has always been a big supporter of my music and we have built a great working relationship over the years”.
Insiders suggest Magic’s new appointment could result in the new category of Most Tedious Person In Radio being added to next year’s Sony Awards.
