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Madison Square Garden Company planning musical bubble in London

By | Published on Monday 12 February 2018

Madison Square Garden Company

The Madison Square Garden Company is planning on launching a venue outside the US for the first time by plonking a big bubble alongside the Olympic Park in East London. Because, you know, rivals AEG have a dome three tube stops down, so why not a bubble?

Actually, technically it’s a sphere. And the new MSG Sphere venue in London would be similar to one already planned in Las Vegas, promising super high-quality audio, lots of VR and AR gubbins, and funky imagery projected onto the big bubble itself, visible outside, and creating one of those “immersive experiences” for everyone on the inside.

Specifics about the London version of the concept venue are not yet clear as MSG is yet to apply for planning, though the live firm reckons it would create about 3200 new jobs and provide a £2.7 billion boost to the UK economy over its first 20 years in operation. In addition to concerts, the space would also host conferences and aim to be a key London base for the burgeoning e-sports scene.

Says MSG CEO James Dolan: “London is one of the world’s greatest cities, and we are delighted to be taking this first step towards making it the location for MSG’s first international venue. We believe that a large-scale, next-generation venue will not only become a premiere destination, but also drive growth in London’s overall music and entertainment market – benefiting artists and fans, and serving as a long-term investment in the future of this incredible city”.



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