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Brands & Merch Business News Live Business
Liverpool Echo Arena to become M&S Bank Arena
By Andy Malt | Published on Thursday 29 November 2018
After ten years of being the Liverpool Echo Arena, the Liverpool Echo Arena in Liverpool is giving up on being the Liverpool Echo Arena and is changing its name. So, from early next year, everyone will have to call it the M&S Bank Arena instead.
“We’re incredibly excited to announce the launch of the M&S Bank Arena”, says Bob Prattey, CEO of venue owner ACC Liverpool Group, even though its inconceivable that anyone would ever actually be excited about that. “It’s a fantastic way to conclude a phenomenal year that has seen us mark ten years since the arena first opened its doors”.
He continues: “M&S Bank is one of the UK’s leading challenger banks, with a long-established history in the region. The business shares our passion for the city of Liverpool, making it the perfect naming partner for the arena, complementing the great partnership we already have in place with the Liverpool Echo, which will continue as a key business partner”.
Continuing to talk up those local links, M&S Bank CEO Sue Fox adds: “M&S Bank has been based in the North West since the business was formed in 1985, it has continued to evolve over this time to the full-service bank it is today and our past, present and future are firmly rooted in the region”.
Firmly rooted, you hear? But I’m not sure there are enough eggs in this pudding yet, so let’s let her continue: “We’re very much committed to supporting our local community and over the last ten years we’ve seen the Arena bring a phenomenal breadth of entertainment and cultural events to the city of Liverpool, it has also delivered fantastic economic benefits to the city and the wider region. We’re extremely delighted to be a part of something incredibly special and look forward to the launch of the M&S Bank Arena early in 2019”.
Ensuring that we all know there are no hard feelings and that this is all amicable, the Regional MD of local newspaper and out-going headline sponsor the Liverpool Echo, Carl Wood, says: “The Echo has had an amazing ten year association with ACC Liverpool and we feel very proud to have played a key role and supported what has become such a success for our city, our region and for the arena, convention and exhibition industry”.
He goes on: “We are also very pleased to announce that we will remain a key business partner of ACC Liverpool and will continue to be part of this incredible success story. We are delighted to welcome M&S Bank as the new naming partner and wish them every success for the future”.
Echo editor Ali Machray adds: “We are proud to have helped create something that all of Liverpool has taken to its heart. The last ten years have seen the Arena become an iconic venue. In that time the city has enjoyed spectacular growth and The Echo has powered ahead in digital media to underline its position among the best-known and most powerful regional media brands in the world. We will work closely with ACC Liverpool and M&S Bank to ensure the next ten years are as thrilling and successful as the last”.
In summary, a building is getting a new sign.
