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Live Nation to manage Olympic stages

By | Published on Monday 28 February 2011

London 2012

Live Nation will manage four stages around London on behalf of the 2012 Olympics next summer. The stages will provide big screen footage of the Games in Hyde Park, Victoria Park, Trafalgar Square and Potters Fields Park as well as a programme of free live entertainment.

Confirming the deal, Live Nation UK’s COO John Probyn told CMU: “Live Nation are delighted to be producing and promoting the London Live Sites 2012. This is a remarkable opportunity for Londoners and the UK to show the rest of the world how to celebrate en masse and embrace the spirit of the 2012 Games”.

He added: “Live Nation has produced some of the biggest multi-artist events in London including Live 8, Concert For Diana, Wireless Festival and Hard Rock Calling, but this event reaches entirely new levels. Combining every magical sporting moment throughout the London sites and showcasing a world class line up of multicultural activity and internationally known artists, this will be the most exciting chapter in the history of Live Nation in the UK”.

Meanwhile, that nutty mayor of London, Mr Johnson, added: “I want every Londoner and all our visitors to be able to share the experience of the greatest show on earth. These fantastic live sites will mean everyone can soak up the atmosphere and revel in the excitement of this sporting spectacular. Whether it is watching the Games as they unfold, or seeing a fabulous international act performing against these wonderful backdrops, we’re in for a summer to remember”.



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