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Digital
Live Nation involved in new band platform
By CMU Editorial | Published on Friday 7 October 2011
Live Nation is involved in a new online music venture called Live Connection which will work with new bands to record audio and video content.
Once created, the content will be hosted on a new website, and be promoted to both industry types (some of whom will be given priority acces) and punters signed up to Live Nation, Ticketmaster and the Academy Music Group’s mailing lists, and the bands will be free to use it for their own promotional purposes. The music created will also be made available via We7 and be played in students’ unions via the Sub.TV network.
Live Nation’s Paul Latham told CMU: “The exposure Live Connection can give to new artists is outstanding. With access to millions of music fans, Live Connection is the perfect exposure model for new and emerging acts. We’re not only showcasing their talent to the right industry contacts, we’re building communities, sharing their recorded music and video through Live Nation’s mailing lists, websites and social networks. We’ll also be pushing these artists towards publishing and distribution deals as well as looking to add live exposure and experience through our venue estate and festival output”.
Live Connection goes live here next Tuesday.
