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Business News Digital
Live Nation hatches dance platform Boomrat
By Aly Barchi | Published on Wednesday 9 July 2014
Live Nation’s ‘Labs’ tech start-up division has officially activated Boomrat, a new online discovery platform enabling EDM fans to find the latest dance megahits while they’re still ‘fresh’.
Boomrat’s main function is to compile tracks and mixes from over 300 blogs and streaming sites, thereby reflecting trends within the ever-shifting (and ever-swelling) EDM terrain. In fact, one of its features, in addition to artist, industry and fan-made playlists, is a ‘trending chart’ linked to SoundCloud’s (and soon, YouTube’s) API data, which will be updated every 60 minutes.
Acquired by Live Nation last August, Boomrat is now allied with Insomniac – the EDM festival promoter that works closely with the live music conglom – and the London-based Three Six Zero Group, a partner of Live Nation’s JV with Jay-Z, Roc Nation.
Boomrat co-founder Andrew Silberstein, who developed the idea in 2012 with his business partner Ariel Lee, told Billboard earlier this week that the Live Nation deal “provided us the opportunity to incubate Boomrat inside the company while developing co-branding opportunities with their dance music partners including Insomniac, HARD and Cream”.
His colleague Lee adds: “New blogs and tracks are constantly launching and it’s impossible for one person to follow them all. Dance music is constantly evolving while being shared and consumed in a different manner than other genres, and this can make it challenging for fans to keep up”.
