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Live Nation COO departs to lead operations at big new sports show
By Chris Cooke | Published on Friday 11 September 2015
Live Nation UK’s long-standing COO John Probyn has left the live music major and is now heading up operations at The Sports Show, a big new family sports event that will be taking place at Birmingham’s NEC next June.
Probyn will run the event with its founder Ed Rusling, while the NEC company – which was sold by Birmingham City Council to Lloyds’ private equity division earlier this year – has taken a 25% stake in the new venture.
Confirming his new role, Probyn told reporters: “I am very excited to be joining The Sports Show, it’s a challenging project but I will be part of a world class team and the opportunity to deliver something that has never been done before was just too hard to turn down”.
He went on: “My time at Live Nation has been fantastic, a real challenge, where we achieved a huge amount of success, however my focus and attention is now firmly on delivery the biggest sporting event that the NEC has ever seen. I’m very eager to get cracking, June will come around awfully quickly and there’s lot of exciting things to deliver in between”.
