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Live Nation announces brand alliance with Aussie bank

By Chris Cooke | Published on Thursday 17 September 2015

Live Nation in Australia yesterday announced an alliance with the National Australia Bank because, well, why the hell not, that’s what I say. Banking is a close second to live music when it comes to my all time favourite pastimes.

Under the alliance the bank’s customers will get exclusive access to VIP packages, specialised content, priority tickets and some of those “money can’t buy experiences” marketing people like to talk about.

NAB will also become an “official brand partner” of Live Nation as part of the deal, while its wealth management division MLC will be the live firm’s official “superannuation partner” in Australia. And you think I made that up don’t you? I didn’t. It’s in the press release. Look, here, it says official “superannuation partner”. Don’t you love living in 2015?

Speaking for the bankers, NAB’s Acting Chief Marketing Officer Michael Nearhos told reporters: “We look forward to bringing these exciting benefits from the partnership to our customers. It will enable us to even further reward and recognise our customers with exclusive ticketing offers and VIP experiences. We’re continually looking for ways we can show our customers how much we value and appreciate them – live entertainment is the ideal platform for us to do so”.

No word yet on whether Live Nation Australia has appointed an “official lubricant”. Though I bet those bankers are quite greasy.