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Live Nation agrees Olympic stage deal, Southbank announces special world culture festival
By CMU Editorial | Published on Wednesday 2 November 2011
Boris Johnson has finalised his deal with Live Nation regards live music stages in two London parks during next year’s Olympics. Well, his office has, I don’t know how involved Boris was personally.
It was announced that the live music conglom would run live entertainment stages in the capital during the London Games back in February, but a full agreement between the live music firm and the Mayor’s office has only just been finalised. Live Nation will run its usual stage in Hyde Park and another in Victoria Park in East London, taking on most of the financial risk of the two facilities. In return the company will secure the rights to run twelve commercial concerts in the run up to the Olympics, and other events at key stages of the games, such as the opening and closing ceremonies. The rest of the time people will be able to watch footage of the Olympics and some live entertainment for free on both stages.
Under the agreement the mayor’s office will provide £100,000 worth of ‘in kind’ marketing for the two stages, and additional exposure on the London Underground network. Live Nation will cover the costs of any extra policing required for any events on the stages.
Elsewhere in Olympic events news, London’s Southbank Centre has confirmed it will stage an international festival, to be called the Festival Of The World, next summer, from the Diamond Jubilee Weekend on 1 Jun through to the end of the Paralympics on 9 Sep. The aim is for culture, and especially music, from all over the world to be represented, with Bryn Terfel, Baaba Maal, conductor Gustavo Dudamel and the Simon Bolivar Symphony Orchestra among those already confirmed to appear.
