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Brands & Merch
Little Boots partners with Nokia
By CMU Editorial | Published on Wednesday 22 July 2009
Little Boots has entered into a marketing partnership with Nokia which will see the phone firm promote her debut Warner-released album ‘Hands’. The partnership will also see Boots appear at Nokia Skate Almighty, a big roller disco event taking place at London’s Potter’s Fields next month. An exclusive remix of her next single ‘Remedy’ will also be available via Nokia’s rubbish download platform Comes With Music, and Nokia will be putting up posters promoting the singer around London.
Confirming the partnership, Warner’s business development guy Noel Penzer told reporters: “Our broad reaching partnership means we’re able to consider all the ways in which we can reach [Little Boots’] fan base and develop activity that combines digital music, live gigs and traditional advertising. This intelligent tie-up ensures we drive awareness of ‘Hands’ as well as Nokia’s superb music services and devices, whilst offering a wide user base access to Little Boots’ upbeat, glamorous pop”.
Nokia’s Fiona Bosman added: “Little Boots is one of the most exciting music artists in the world right now and Nokia Comes With Music and Skate Almighty provides both digital and physical platforms to showcase her talent. We’re thrilled to be working in partnership with Warner Music and Little Boots in this exciting and innovative cross platform way”.
