Business News Marketing & PR

Listen Up launches digital marketing division

By | Published on Friday 7 October 2016

Listen Up

Music PR firm Listen Up has announced the launch of a new digital marketing-focused division to be known by one and all as Listen Up Digital. It will, says I, quoting from the official statement on the matter, “offer clients planning, strategy and management across key social media platforms and DSP relationship building”. Ah, “DSP relationship building”, how very modern. It’s all about the Spotify playlists, people.

Says Listen Up founder Luke Neville: “Watching the growth of the company over the last seven years has been so exciting. Since setting up shop in 2009, we’ve grown to offer a range of services including radio and club promo, artist press and events press. Digital marketing felt like the next move for Listen Up being able to offer our clients a 360 degree promotional service”.

Leading the new unit will be Nick Tearle, formerly Strategic Digital Campaign Manager at Warner’s Atlantic Records. Says he: “Listen Up has a fantastic reputation in their world. I’m THRILLED to be starting this new venture with them after a great run with Atlantic UK; a hugely talented and inspiring team I’m incredibly proud to have been a part of for three and a half years. I was given free reign to concept and deliver all manner of innovative campaigns, which is an approach I’ll take with me in full to Listen Up”.



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