Line to close MixRadio
By Andy Malt | Published on Tuesday 16 February 2016
Japanese messaging app Line has announced that it is shutting down MixRadio. The company bought the music app in December 2014, after it was spun off from Microsoft and Nokia earlier the same year.
In a statement, Line said: “After a careful assessment of [MixRadio’s] overall performance, the financial challenges posed by the music streaming market, and priorities of Line Corporation, Line has determined that future growth would be difficult to ensure and decided to discontinue the MixRadio music streaming service”.
The company stressed that it will continue to operate its Line Music streaming service, its joint venture with Japanese major labels Sony Music, Avex and Universal Music Japan which went live in Japan and Thailand last summer. Basically in competition with MixRadio. Which always seemed a bit odd.