And Finally

Lily not bothered about BRIT

By | Published on Tuesday 27 April 2010

Lily Allen has said her BRIT Award, which she picked up in the Best Solo Female category in February, means “absolutely nothing” to her.

She told reporters: “I got a BRIT Award recently. And that was something four years ago that I would have died for. But when I finally got that award it meant absolutely nothing to me. Because I now know that the BRIT Awards is a TV show. Record company executives make deals with a TV channel and the producers about who wins what award in exchange for performance time. So it’s just become a non-award, like ‘thank you for this'”.

I’m pretty sure most of the BRITs are actually awarded based on the votes of 1000+ industry execs, music promoters and media types, and not the back room deals of four major label chiefs and ITV bosses, unless I’m being incredibly naïve. Still, Lily probably has the whims of TV producers on her brain at the moment, because Channel 4 have signed up the rights to film the singer as she pursues her “fashion career”. Which is a TV deal signed on a misled executive’s whim if ever I heard one.



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