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Artist News Releases
LCD Soundsystem do the VR thing for new video
By Chris Cooke | Published on Wednesday 23 August 2017
LCD Soundsystem have gone all interactive with the video for new single ‘Tonite’ by employing some new fangled web-based virtual reality gubbins so that viewers with the right VR kit can integrate themselves into the experience. The VR venture is called ‘Dance Tonite’.
“The uncanniness of the ‘Dance Tonite’ experience is super entertaining and weird, and I really enjoy it”, says the Soundsystem’s James Murphy. “I didn’t expect to enjoy it [but] I like the simplicity of it”. High praise indeed.
Says project creator Jonathan Puckey: “We wanted to see if we could treat a VR device as a tool for self-expression and ‘Dance Tonite’ fits perfectly within a series of participative interactive music videos which we’ve directed over the years. Taking a piece of music like LCD Soundsystem’s ‘Tonite’ as a starting point can act as the perfect scaffold to create something within”.
Go see here: tonite.dance
