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Last.fm and The 405 announce alliance
By Chris Cooke | Published on Tuesday 21 January 2014
Last.fm has announced it has entered into an “editorial partnership” with London-based music website The 405, which will see the two firms collaborate on a series of original interviews and sessions with new talent. The content will be posted on The 405’s YouTube channel and on the Last.fm platform.
Confirming the tie-up, Nick Calafato, Live And Promotions Manager for Last.fm, told CMU: “The 405 are a perfect fit for this kind of partnership as they epitomise our core value, the discovery of new music”. While The 405’s marketing man Robert Barwell, added: “This is a really exciting partnership for us and is a perfect example of how The 405 can work with brands to help connect with their audience”.
