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Artist News Gigs & Festivals
Lady Gaga to play SXSW
By Andy Malt | Published on Friday 7 March 2014
At long last, Lady Gaga will get the opportunity to play in front of the world’s music industry, something which has for so long eluded her.
And it’s all thanks to Doritos, which has selected her from thousands of potential unknown artists to headline its #BoldStage (yes, the stage name is a hashtag) at SXSW on Thursday.
Anyone wanting to attend the 2200 capacity show will have to jump through a load of hoops first, completing one of a series of ‘Bold Missions’ to “express their individuality”. I’m not sure how doing something a brand tells you to do will particularly show off your “individuality”, but Lady Gaga seems to like the idea.
“I believe that being an individual is the boldest thing you can do”, she said. “I can’t wait to see all creative, generous, brave and individual acts my fans take to gain access to the show”.
Here’s Gaga definitely not reading words off a card in a video introducing this whole stupid thing:
So, there’s an option for something to do in Texas next week. Alternatively, you could just make like a sheep and eat some more barbequed meat.
