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Brands & Merch Digital
Lady Gaga partners with Polaroid
By CMU Editorial | Published on Wednesday 6 January 2010
Camera makers Polaroid have announced a partnership with Lady Gaga, who will be given the title Creative Director atop a new line of products, which will be made in the spirit of Gaga – so presumably they’ll be much talked about, rather garish, quite popular, but really rather mediocre.
Confirming her partnership with the snappy people, Gaga told reporters: “I am so proud to announce my new partnership with Polaroid as the creative director and inventor of specialty projects. The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation -blending the iconic history of Polaroid and instant film with the digital era – and we are excited to collaborate on these ventures with the Polaroid brand. Lifestyle, music, art, fashion. I am so excited to extend myself behind the scenes as a designer, and, as my father puts it, finally, have a real job”.
Stephen Miller, co-CEO of the Polaroid company added: “Lady Gaga’s broad creative talents and the way she connects with her fans in her own, unique manner made her a natural choice for Polaroid. Polaroid has had a special connection with its customers for years, we are delighted to be partnering with Lady Gaga to continue with that tradition and bring new and exciting products to the next generation”.
If nothing else Gaga will presumably bring a bit of faded pop glamour to Polaroid’s event at this week’s Consumer Electronics Show, where their partnership will be formally launched. More on CES in a minute.
