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Kudos take distribution logistics in-house
By CMU Editorial | Published on Wednesday 25 March 2009
Indie music distributor and digital aggregator Kudos Records has announced it is now operating the logistical part of its physical distribution service fully in-house – previously it utilised the services of the now defunct Pinnacle. It will, however, use the services of Trilogy Logistics to get the releases it represents into HMV and the supermarkets.
Kudos MD Danny Ryan told CMU: “Providing in-house fulfilment is now feasible, as the market has shrunk to a point where larger distributors no longer enjoy the same economies of scale advantage. As physical music sales moves away from the high street and on to the web, there are far fewer delivery points. Our digital business has performed its own deliveries from the outset, and we have really enjoyed the direct control over service levels that this gives us. It now feels like it’s the right time to apply the same principals to our physical distribution offering”.
He concluded: “Since the demise of Pinnacle, we have actually seen our UK business grow, mostly as a result of the more direct relationship we now enjoy with the retail sector. We are confidently looking forward to a more self-reliant future”.