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Kickstarter revamps Drip, extends it beyond music

By | Published on Thursday 16 November 2017

Drip

Do you remember Drip, the platform that enables labels and artists to offer their own subscription services, which looked like it was closing down last year until Kickstarter stepped in to rescue it?

Well, Kickstarter announced a reboot of Drip yesterday, the big innovation being that it is opening up the service to creators of all kinds so that it will no longer be music-specific. In the words of the crowd-funding platform, “Kickstarter is for projects, Drip is for people”.

In a blog post announcing the reboot, Kickstarter said: “Today we launch a new Drip for artists and creators across the full spectrum of disciplines we support on Kickstarter. Just as artists, authors, game designers, musicians, and filmmakers use Kickstarter to fund and build community around their projects, Drip is a tool for people to fund and build community around their ongoing creative practice”.

The blog post acknowledges that the revamp arguably moves Drip more into the territory of platforms like Patreon, which creators – musical or otherwise – use to allow fans to contribute cash whenever they create.

However, reckons Kickstarter: “The world is far from having too many tools for creators. There remain large groups of artists and creators who don’t see subscriptions as fitting their creative practices. Our goal with the new Drip is to change that”.

Use of the all-new Drip is on an invite-only basis for the time being, though, the company says: “We plan to open Drip up to more creators early next year”.



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