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And Finally Artist News Brands & Merch
Kevin Jonas becomes father, detergent brand Dreft informs the world
By Chris Cooke | Published on Tuesday 4 February 2014
So Kevin Jonas – one of the Brothers – is now a father after his wife Danielle gave birth to daughter Alena Rose. And how do we know this? Well, because washing powder brand Dreft – aka THE OFFICIAL BRAND PARTNER OF THE JONAS FAMILY BIRTH – told us. “Follow @Dreft for exclusive content from our growing family!” said Jonas as his wife went into labour. “Meet Alena Rose Jonas”, the detergent people later tweeted, complete with the first photo of the new arrival.
Imagine how silly every other popstar parent in the world is feeling around about now. How could they possibly have missed out on the obvious brand partnership opportunities created by the birth of your child. Just think, Ferrari could have sponsored the ambulance ride to the hospital, Nurofen the epidural, Evian the waters breaking and Gillette the cutting of the umbilical cord. You only need to bring in Dreft for the clean up.
Anyway, congrats to Kevin and Danielle Jonas and little Alena Rose. Hey Kev, add a tiny little acute accent onto that name and you’ve got a ready made wine brand there.
